IT folks out of control

I really don't get it. Slowly but certainly, our hype-infected community starts to agree at least a little bit on what SOA is, and understands that even SOA is not a silver bullet, when Oracle and Gartner come up with a new Phrase: SOA 2.0. I really don't get this nonsense. The "two dot oh" thing has been hyped in context of Web 2.0, where folks are about to create a new internet bubble. Our community is so hype driven, that you even have to come up with a cool buzzword in case you want to say that someting is not new and cool, such as POX, which basically is a fancy way of saying that you basically just use XML!

Sometimes I really think our community is on drugs or undermined by marketing people! I wonder when we'll get back to more serious discussions about concepts rather than coming up with new hypes for old (or marginally improved) stuff over and over again.  permalink